Imagine investing $6 million four years ago and finding out that it is now $200 million!
Kobe Bryant, the Lakers star player, an 18-time All-Star, 15-time member of the All-NBA Team, and 12-time member of the All-Defensive team only bought a 10% share of BodyArmor’s sports drink that is now owned by Coca-Cola.
Coca-Cola announced that it had purchased a minority stake in the sports drink Tuesday.
Now, BodyArmor is believed to have $400 million in sales at the end of 2018.
This is HUGE.
There have been countless cases of former athletes going broke after retirement, but today’s new tech-savvy entrepreneur-athletes are thinking longterm.
Black Mamba launched $100 million of the capital fund with entrepreneur, Jeff Stibel. This funding was reserved for data start-ups, media, and technology.
The venture capital fund was a legit move for Bryant into the financial world.
“The partnership was not about having Bryant act as a famous frontman or endorser for companies that are funded,” says Jeff Stibel in an interview.
Bryant said: “The most important thing I enjoy now is helping others be successful. I enjoy doing that much more, that’s something that lasts forever, and hope they do that for the next generation.”
Rumble young man, rumble. For more info on Kobe’s capital fund, peep the link HERE